Your Customer
Data Is Lying
to You.
Meros Labs transforms raw transaction data into a complete picture of who your customers actually are — segmented, enriched with demographic intelligence, and translated into decisions your team can act on next week.
You’re Making Million-Dollar Decisions in the Dark
Your experiments hide the truth
You run A/B tests and see flat results at the aggregate level — so you move on. But buried inside that noise is a segment where the experiment moved the needle by 40%. Decisions get made on averages that hide what’s actually happening.
Your best customers are invisible
A small group generates the majority of your revenue. You know they exist. You don’t know who they are, what they care about, why they stay, or how to find more of them. You’re flying blind on the segment that keeps your business alive.
Your acquisition engine has no compass
Without knowing your true LTV by customer profile, every CAC decision is a guess. You’re spending the same amount to acquire customers worth $1,200 as customers worth $50 — and you don’t know which is which.
Raw Data In.
Customer Intelligence Out.
A three-step proprietary methodology that takes your transaction data from flat to actionable in two weeks.
Behavioral Mapping
Starting from raw transaction data — purchase history, products, prices, zip codes — we identify the natural behavioral groups inside your customer base. Every customer assigned to exactly one segment using a hybrid clustering methodology.
Hybrid K-means clustering · Rule-based flaggingDemographic Enrichment
We enrich each behavioral segment with zip-level demographic intelligence — income, life stage, household composition, and our proprietary Consumer Propensity Index. Now you know not just how your customers behave, but who they actually are.
7 demographic variables · 8 life stage classifications · Proprietary indexStrategic Translation
Every segment becomes a specific business decision with a dollar value attached. Not a slide deck of clusters — a prioritized action plan your finance and marketing teams can execute immediately.
Dollar-quantified recommendations · Actionable within one weekThe Strata Method · Proprietary to Meros Labs
Every Growth-Stage Company Has Blind Spots.
The Strata Method surfaces all of them.
Who your best customers actually are
Not just behavioral labels — real demographic profiles. Income level, life stage, household composition, where they live. The profile you need to go find more of them.
What you should pay to acquire a customer
Max CAC by zip code, demographic profile, and customer segment — based on actual lifetime value data. No more guessing. No more overpaying for customers who won’t stay.
Which customers are destroying your margin
High return rates, promo dependency, negative lifetime value — surfaced and quantified. You’ll know exactly which customer profiles to stop acquiring and which channels to cut.
Where your revenue is at risk right now
High-value customers going quiet. Lapsing segments with proven purchase history. A prioritized winback list with dollar amounts attached — so you know exactly where to spend reactivation budget.
Why your experiments aren’t moving the needle
Aggregate results hide segment-level signal. After The Strata Method you’ll know which segments respond to which interventions — and stop making product decisions based on averages that lie.
What your customers care about — by segment
Product affinity, purchase frequency, price sensitivity, promotional behavior. Each segment mapped to a distinct customer archetype with a clear business implication attached.
Who your best customers actually are
Not just behavioral labels — real demographic profiles. Income level, life stage, household composition, where they live. The profile you need to go find more of them.
What you should pay to acquire a customer
Max CAC by zip code, demographic profile, and customer segment — based on actual lifetime value data. No more guessing. No more overpaying for customers who won’t stay.
Which customers are destroying your margin
High return rates, promo dependency, negative lifetime value — surfaced and quantified. You’ll know exactly which customer profiles to stop acquiring and which channels to cut.
Where your revenue is at risk right now
High-value customers going quiet. Lapsing segments with proven purchase history. A prioritized winback list with dollar amounts attached — so you know exactly where to spend reactivation budget.
Why your experiments aren’t moving the needle
Aggregate results hide segment-level signal. After The Strata Method you’ll know which segments respond to which interventions — and stop making product decisions based on averages that lie.
What your customers care about — by segment
Product affinity, purchase frequency, price sensitivity, promotional behavior. Each segment mapped to a distinct customer archetype with a clear business implication attached.
“Most companies have never seen their customer base this clearly. Two weeks after engaging Meros Labs, you will.”
Book a Free CallA Real Analysis.
A Fictional Company.
We built a complete customer intelligence analysis on Wellpath — a fictional wellness marketplace. 1,000 customers. 9 behavioral segments. The same methodology, applied to your data.
Explore the full analysis live
Click through every segment. Filter by demographic profile. See behavioral patterns, product mix, and CAC recommendations across the full customer base.
Open Live Explorer →
Read the complete findings
The methodology, the enrichment layer, six dollar-quantified strategic recommendations, and a $102K–$160K revenue opportunity summary.
Read Case Study →Not Another Dashboard.
Not Another Agency.
Meros Labs |
Hire an Analyst |
Generic BI Tool |
|
|---|---|---|---|
| Behavioral segmentation from raw data | ✓ | Sometimes | Rarely |
| Demographic enrichment layer | ✓ | Rarely | ✗ |
| Dollar-quantified recommendations | ✓ | Rarely | ✗ |
| Two-week delivery | ✓ | ✗ | ✗ |
| Operator-level finance expertise | ✓ | Varies | ✗ |
| Proprietary methodology | ✓ | ✗ | ✗ |
| No ongoing subscription required | ✓ | ✗ | ✗ |
Built by an Operator.
Delivered Like a Product.
I’m Ethan Markert — a B2C finance operator who spent a decade at Tinder and DoorDash owning the financial strategy behind their subscription products. I sat in rooms where the data had to turn into a decision, not just a finding. I built segmentation systems across customer bases of tens of millions of users.
Meros Labs exists because I kept seeing the same gap: companies getting analysis outputs they didn’t know how to act on. The Strata Method closes it — delivering customer intelligence, demographic enrichment, and strategic translation in two weeks.
Ready to See What’s Inside
Your Data?
Book a free 30-minute intro call. We’ll discuss your customer data and show you exactly what The Strata Method would surface.